A seminal release explicitly designed to showcase the elegant consideration within the SWAE logo. Centered around a deep exploration of materials and processes, The SWAE Logo Capsule is defined by statement graphics and subtle details. This collection was approached as a proof of concept, bringing to life apparel seen only in dreams. While it stands as an achievement of a vision, it’s also understood that there are greater things on the horizon.

The SWAE Wordmark.

The SWAE logo was conceived to be immediately recognizable while maintaining an air of mystery. Making a statement and impact, while leaving the viewer to fill in the blanks. With this in mind, we encourage you to look beyond what’s in front of you and consider the space between what’s been done and what’s possible.

Classicly Simple. Suprisingly Bold.

The original. Woven with 6 oz. ELS (Extra Long Staple) American Grown SUPIMA® Cotton to create a closet staple for dreamers and adventurers.

The Every-Season Field Hoodie.

Field-tested from Miami to the Rocky Mountains. Constructed with heavyweight SUPIMA® Cotton for a balance of comfort and durability.

The SWAE Ouroboros.

Rich with cryptic and historical meaning, the ouroboros symbolizes rebirth, eternity, protection, self-reliance, unity, and nature’s cycles. Depicting a snake eating its tail it dates back to 5000 BC.

For SWAE, it is a reminder to constantly reinvent and reexamine. With each success comes a new opportunity, with each failure a new lesson, and with each idea a new challenge. And so on, and so forth, until the end of time.

Wrapped In Legacy and Lore.

An ancient symbol given a modern twist. Featuring a seven color reflective graphic, sleeve print, and subtle chest hit on 6 oz. SUPIMA® Cotton.

Forever Dreaming. Never Relenting.

An inverse of the original constructed with the same American Grown SUPIMA® Cotton for a luxurious feel and elegant construction.

For You Who Believe In Standing Out.

Designed to be noticed. Featuring a seven color back print with fluorescent orange and reflective shimmer. This is a sign of the return of dreams.