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Black Logo Hoodie

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Regular price $60.00
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Field-tested from the Rocky Mountains to the beaches of Miami. Constructed with heavyweight organic cotton, reverse flatlock stitching and 4" wide double-folded flat-knit side ribbing that places comfort first while remaining sturdy enough for any adventure.

For more than 180 years, the fashion houses of Europe have set the standard of luxury. Hermes (1837), Cartier (1847), Louis Vuitton (1854) have carved their place in history while constantly finding ways to reinvent themselves. It’s that notion and their legacy that inspired the development of our own logo. Equally powerful in its presentation and subtle in its execution, we hope it to remains as timeless as its predecessors.

The SWAE logo was conceived to be immediately recognizable while maintaining an air of mystery. Making a statement and impact, while leaving the viewer to fill in the blanks. Walking softly, while carrying a big stick. With this in mind, we encourage you to look beyond what’s in front of you and consider the space between what’s been done and what’s possible.

SWAE seeks to embody the spirit of those willing to risk the known in order to seek out a greater sense of self. A calling that exists in all of us to strive for a more profound experience. Wake up, lest your dreams remain just that - dreams.

  • 6 oz. 100% American Grown SUPIMA® Cotton.
  • Extra Long Staple (ELS) Cotton for color retention and durability.
  • Double-needle stitched neck rib for a  seamless look.
  • Pre-shrunk and treated to ensure minimal shrinkage.

A Dream Company.

Roots run deepest in the vast wilderness of Montana, accessible only to those who know the roads like the back of weathered hands. SWAE engineers technically superior apparel and autos to get you there faster, easier, and more elegantly than anyone else.

Sourcing the best materials, producers, technicians, and collaborators requires a commitment to excellence in every form. Not a thread out of place, a bolt left unchecked, or trail left unmapped. That’s how you achieve results worth dreaming about.

Operating under an edict to chase dreams at any cost, SWAE seeks out ventures others have foregone in an attempt to make them a reality. Each project is driven by a belief that dreams are the foundation of every adventure, and that adventure is the root of innovation.

SWAE is an adventure company, an automotive company, an innovation company, a garment company, and above all else, A Dream Company.

SWAE Logo Capsule.

A seminal release explicitly designed to showcase the elegant consideration within the SWAE logo. Centered around a deep exploration of materials and processes, The SWAE Logo Capsule is defined by statement graphics and subtle details. This collection was approached as a proof of concept, bringing to life apparel seen only in dreams. While it stands as an achievement of a vision, it’s also understood that there are greater things on the horizon.