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SWAE Logo Tee

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Regular price $65.00
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For more than 180 years, the fashion houses of Europe have set the standard of luxury. Hermes (1837), Cartier (1847), Louis Vuitton (1854) have carved their place in history while constantly finding ways to reinvent themselves. It’s that notion, and their legacy, that inspired the development of our own logo. Equally powerful in its presentation and subtle in its execution, we hope it too remains as timeless as its predecessors.
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The SWAE logo was conceived to be immediately recognizable while maintaining an air of mystery. Making a statement and impact, while leaving the viewer to fill in the blanks. Walking softly, while carrying a big stick. With this in mind, we encourage you to look beyond what’s in front of you and consider the space between what’s been done and what’s possible.
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SWAE seeks to embody the spirit of those willing to risk the known in order to seek out a greater sense of self. A calling that exists in all of us to strive for a deeper experience. Wake up, lest your dreams remain just that - dreams.